Ashley Hesseltine, comedian and also the mastermind behind the Instagram page ‘Bros Being Basic’. What started as a aloof insult aimed at middle-class, mainly white girls who blindly follow mainstream trends, it took on a life of its own as more people became familiar with it.
Here’s what Ashley has to say after making it to the limelight. “The reaction has been nothing but positive. It almost feels more like paying homage to women instead of mocking them. I’m a female and a feminist, so I’m naturally able to create content that’s not going to be offensive to women, and on top of that, our awesome female followers are able to laugh at themselves and their own “basic” tendencies.”
“Parodies done in the right way are always funny, and the content is just so relatable to both sexes. And at the end of the day, a lot of the content isn’t even guys mocking girls — it’s them being themselves. Guys can be JUST as basic and thirsty as girls on Insta!”
It was 2014 when Ashley got the idea for the Instagram Page, when the ‘basic’ trend started to take off. “I had an idea for a post on my blog, What If Guys Acted Like Girls on Instagram? I recruited all my guy friends to create the photos for me, and when the blog started going viral, the idea for the Instagram account was born. I (with the help of my friend Travis May) launched the account on Thanksgiving Eve and it blew up immediately.”
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